Best Books

Best Books

A lot of people ask me what are the best books to read and I always end up sending them a custom list so I figured I would put everything here so you can follow all of my favorite books.  I’ve read over 350 books and I currently read about 1 per week.  For tactical sales, marketing and business books I read them in paperback.  For biographies and stories, I listen to them on Audible at a 1 to 1.5x pace depending on the author’s tempo.


I love reading books about high performers in life, business, politics, history, and sports.  I do not like reading fluffy books that do not provide tactical advice that I can apply to my life.  Although I found school boring and did not go to college, I am a massive believer in learning and improving.  I believe that knowledge is compounding and the more that you learn and apply, the more you will exponentially improve upon all aspects of your life.  Knowledge is power.


If you have any great books that you do not see on my list, please email them my way!  I will continue to update this list as I read great books.



On my list you will find the following best books:

  • Best Marketing Books

  • Best Sales Books

  • Best Entrepreneur Books

  • Best History Books

  • Best Biography Books


TitleAuthorCategoryAmazon Link to BuyCoverShort Notes
13 Hours: The Inside Account of What Really Happened in BenghaziMitchell ZuckoffMilitaryBuy on AmazonStory of Benghazi
41: A Portrait of My FatherGeorge W. BushBiographyBuy on AmazonGreat biography of former President George W Bush
#AskGaryVee: One Entrepreneur's Take on Leadership, Social Media, and Self-AwarenessGary VaynerchukMarketingBuy on AmazonMust read on paper back. Good marketing book.
#GIRLBOSSSophia AmorusoBiographyBuy on AmazonInspirational book for females of a female founder who created Nasty Gal to become a $100m+ business
A Higher Loyalty: Truth, Lies, and LeadershipJames ComeyBiographyBuy on AmazonFun insights into how the FBI operates, most of the story is about the former FBI director's interactions with Trump
Abundance: The Future Is Better Than You ThinkPeter H. DiamandisBusinessBuy on AmazonThinking huge
Alibaba: The House That Jack Ma BuiltDuncan ClarkBiographyBuy on AmazonBiography of Chinese billionaire and founder of Ali Baba
Am I Being Too Subtle?: The Adventures of a Business MaverickSam ZellBiographyBuy on AmazonOne of my favorite people and favorite books. His family was on the last train out to survive the Holocaust and he immigrated to America to form one of the largest real estate companies an become a billionaire
Anne Frank: The Diary of a Young Girl: The Definitive EditionAnne FrankHistoryBuy on AmazonClassic story from the Holocaust. I read this before I visited her former home in Holand.
Antifragile: Things That Gain from DisorderNassim Nicholas TalebBusinessBuy on AmazonGreat book on business models that become more successful in chaotic times
Awaken the Giant WithinAnthony RobbinsSelf DevelopmentBuy on AmazonClassic book by Tony Robbins that will get you fired up
Bad Blood: Secrets and Lies in a Silicon Valley StartupJohn CarreyrouBusinessBuy on AmazonStory covering the downfall of the Theranos scam
Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant W. Chan KimBusinessBuy on AmazonGood business strategy book
Bold: How to Go Big, Make Bank, and Better the WorldPeter H. DiamandisBusinessBuy on AmazonThinking big
Building a StoryBrand: Clarify Your Message So Customers Will ListenDonald MillerMarketingBuy on AmazonGreat marketing book on how to speak to your clients
Business Adventures: Twelve Classic Tales from the World of Wall StreetJohn BrooksBusinessBuy on AmazonAdvanced business book that covers 12 real life business strategy stories.
Call Me TedTed Turner and Bill BurkeBiographyBuy on AmazonGreat biography of billionaire founder of CNN
Catch Me If You CanFrank W. Abagnale and Barrett WhitenerStoryBuy on AmazonFun story of a fraudster.
Content Inc.: How Entrepreneurs Use Content to Build Massive Audiences and Create Radically Successful BusinessesJoe PulizziMarketingBuy on AmazonContent marketing book
Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream CustomersGeoffrey A. MooreBusinessBuy on AmazonGreat predictable sales model book.
Double Double: How to Double Your Revenue and Profit in 3 Years or LessCameron HeroldBusinessBuy on AmazonGreat all around business growth book by a long time friend of mine
Dreams from My Father: A Story of Race and InheritanceBarack ObamaBiographyBuy on AmazonGreat biography of former Barak Obama
Ego Is the EnemyRyan HolidaySelf DevelopmentBuy on AmazonA book about ego, how we all have it, and how to manage it so it does not consume us.
Elon Musk: Tesla, SpaceX, and the Quest for a Fantastic FutureAshlee VanceBiographyBuy on AmazonStories from how billionaire Elon Musk founded, Pay Pal, Space X, Tesla, and Solar City
Emotional Intelligence 2.0 Travis BradberrySelf DevelopmentBuy on AmazonGreat book that explains Emotional Intelligence. Must read.
Exponential Organizations: New Organizations Are Ten Times Better, Faster, and Cheaper Than Yours (and What to Do About It)Peter H. DiamandisBusinessBuy on AmazonThinking exponentially
Extreme Ownership: How U.S. Navy SEALs Lead and WinJocko Willink and Leif BabinSelf DevelopmentBuy on AmazonGreat leadership book by 2 bad ass Navy SEALs
Getting to Yes: Negotiating Agreement Without Giving InRoger FisherNegotiationBuy on AmazonClassic negotiation book Ready, Fire, Aim: Zero to $100 Million in No Time Flat
Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and AdvertisingRyan HolidayGrowth HackingBuy on AmazonClassic growth hacking book
Hard ChoicesHillary Rodham ClintonBiographyBuy on AmazonHillary's stories of her time serving as Secretary of State
Hooked: How to Build Habit-Forming ProductsNir EyalBusinessBuy on AmazonAbout building products that get people addicted
How to Win at the Sport of Business: If I Can Do It, You Can Do ItMark CubanBiographyBuy on AmazonGreat stories by Billionaire Mark Cuban
I Hope They Serve Beer in HellTucker MaxStoryBuy on AmazonEntertaining story of a party animal
Investment Banking: Valuation, Leveraged Buyouts, and Mergers and Acquisitions, 2nd EditionJoshua PearlBusinessBuy on AmazonTextbook style book on investment banking, M&A, and private equity
King of Capital: The Remarkable Rise, Fall, and Rise Again of Steve Schwarzman and BlackstoneJohn E. Morris and George K. WilsonBiographyBuy on AmazonStory of the biggest private equity firm in the world
Kris Jenner...and All Things KardashianKris JennerBiographyBuy on AmazonSay what you want about the Kardashians but they have become extremely successful at business and Kris Jenner has always been at the helm. Interesting stories.
Leaders Eat Last: Why Some Teams Pull Together and Others Don't Simon SinekLeadershipBuy on AmazonNice leadership book but he has never run a company
Lean In: Women, Work, and the Will to LeadSheryl SandbergBusinessBuy on AmazonA book about women in the workplace by the COO of Facebook who really grew the company behind the scenes
Letters from a Skeptic: A Son Wrestles With His Father's Questions About ChristianityDr. Gregory A. BoydReligionBuy on AmazonReligious book trying to convince people to believe in Christianity. I don't really agree with it.
Living with a SEAL: 31 Days Training with the Toughest Man on the PlanetJesse ItzlerSelf Development Buy on AmazonEntertaining story of lessons learned when a successful entrepreneur lets a SEAL live with him for a month.
Lone Survivor: The Eyewitness Account of Operation Redwing and the Lost Heroes of SEAL Team 10Marcus LuttrellMilitaryBuy on AmazonGreat and sad military story that takes place in Afghanistan.
Long Walk to Freedom: The Autobiography of Nelson MandelaNelson MandelaHistoryBuy on AmazonBiography of Nelson Mandela
Lost and FounderRand FishkinBusinessBuy on AmazonStory of how was founded and insights into their future
Mastering the Rockefeller Habits: What You Must Do to Increase the Value of Your Fast-Growth FirmVerne HarnishBusinessBuy on AmazonClassic business book and a must read
Mein Kampf: The Ford TranslationAdolf HitlerHistoryBuy on AmazonAfter I toured the horrible Auschwitz Concentration Camps, I was interested to learn more about the thought process of Hitler
MONEY Master the Game: 7 Simple Steps to Financial FreedomTony RobbinsFinanceBuy on AmazonGreat, but biased book about money and investment. A must read for everyone.
My LifeBill ClintonBiographyBuy on AmazonBio of Bill Clinton
Never Split the Difference: Negotiating as if Your Life Depended on ItChris Voss and Michael Kramer NegotiationBuy on AmazonGreat negotiation book from a formal FBI negotiator
Open: An AutobiographyAndre AgassiBiographyBuy on AmazonVery eye opening book on the successes and failures of Andre Agassi. Terrific book.
Pitch Anything: An Innovative Method for Presenting, Persuading, and Winning the DealOren KlaffSalesBuy on AmazonClassic sales book
Principles: Life and WorkRay DalioBiography/BiographyBuy on AmazonOne of the best books I've ever read on how to do life from a billionaire with one of the largest hedgefunds.
Promise Me, Dad: A Year of Hope, Hardship, and PurposeJoe BidenBiographyBuy on AmazonBiography of former VP of US Joe Biden
Purple Cow: Transform Your Business by Being RemarkableSeth GodinBusinessBuy on AmazonStanding out and thinking differently
Ready, Fire, Aim: Zero to $100 Million in No Time FlatMichael MastersonBusinessBuy on AmazonGreat book that tells you to act fast, break things and fix them later instead of plan for the long term and hope.
ReworkJason Fried and David Heinemeier HanssonBusinessBuy on AmazonGreat business book about working quickly and forming companies with your own money
Rich Dad Poor Dad: What the Rich Teach Their Kids About Money - That the Poor and Middle Class Do Not!Robert T. KiyosakiFinanceBuy on AmazonClassic finance book, must read. Explains the difference between white collar investors and blue collar workers.
Rocket Fuel: The One Essential Combination That Will Get You More of What You Want from Your BusinessGino WickmanBusinessBuy on AmazonGreat book that explains the relationship between CEO and COO or "Visionary" and "Integrator"
Sapiens: A Brief History of HumankindYuval Noah HarariHistoryBuy on AmazonOne of the best history books of mankind.
Scaling Up: How a Few Companies Make It...and Why the Rest Don't, Rockefeller Habits 2.0Verne HarnishBusinessBuy on AmazonOne of the best books that exist about scaling a business.
ScrumJeff SutherlandEfficiency Buy on AmazonClassic book of working more productively
Secrecy World: Inside the Panama Papers Investigation of Illicit Money Networks and the Global EliteJake BernsteinBusinessBuy on AmazonAbout global money laundering, the release and content of the Panama Papers.
Sex Money KissGene SimmonsBiographyBuy on AmazonCrazy story of the life of KISS band's Gene Simmons
Sharing the Wealth: My StoryAlex SpanosBiographyBuy on AmazonQuick and easy biography of real estate billionaire/owner of the Chargers football team: Alex Spanos
Shoe Dog: A Memoir by the Creator of NikePhil KnightBiographyBuy on AmazonBiography of billionaire and Nike founder. Really goes through the ups and downs of founding the business
Start with Why: How Great Leaders Inspire Everyone to Take ActionSimon SinekBusinessBuy on AmazonNice business book but he has never run a company
Steve JobsWalter IsaacsonBiographyBuy on AmazonBiography of the founder of Apple
The 4-Hour Body: An Uncommon Guide to Rapid Fat-Loss, Incredible Sex, and Becoming SuperhumanTimothy FerrissFitnessBuy on AmazonGreat fitness hack book
The 4-Hour Chef: The Simple Path to Cooking Like a Pro, Learning Anything, and Living the Good Life Timothy FerrissCookingBuy on AmazonCooking and health hack book
The 4-Hour Workweek: Escape 9-5, Live Anywhere, and Join the New RichTimothy FerrissBusinessBuy on AmazonClassic business book that taught me to put my business on autopilot
The Bulletproof Diet: Lose Up to a Pound a Day, Reclaim Your Energy and Focus, and Upgrade Your LifeDave AspreyHealthBuy on AmazonBook that goes over the high fat diet of "Bulletproof"
The Daily Stoic: 366 Meditations on Wisdom, Perseverance, and the Art of LivingRyan HolidaySelf DevelopmentBuy on AmazonGreat daily life reminders, 2 minute read every morning. Great way to start the day
The DipSeth GodinBusinessBuy on AmazonHow the dip in business may be right before the back up swing
The Everything Store: Jeff Bezos and the Age of AmazonBrad StoneBiographyBuy on AmazonStory of how Bezos created Amazon
The First Billion is the Hardest: Reflections on a Life of Comebacks and America's Energy FutureT. Boone PickensBiographyBuy on AmazonGreat book on billionaire oil tycoon T Boone Pickens
The Five Dysfunctions of a Team: A Leadership FablePatrick LencioniManagementBuy on AmazonClassic management and leadership book
The Five Love Languages: The Secret to Love That LastsGary ChapmanRelationshipsBuy on AmazonClassic relationship book
The Frackers: The Outrageous Inside Story of the New Billionaire WildcattersGregory ZuckermanBusinessBuy on AmazonStory of Fracking
The Goal: A Process of Ongoing Improvement - 30th Anniversary EditionEliyahu M. GoldrattBusinessBuy on AmazonClassic manufacturing business operations story. A bit outdated.
The Hard Thing About Hard Things: Building a Business When There Are No Easy AnswersBen HorowitzBusinessBuy on AmazonGreat reminder of how business can be tough as Ben Horowitz tells stories of growing billion dollar brands. Must read.
The Miracle Morning: The Not-So-Obvious Secret Guaranteed to Transform Your Life - Before 8AMHal ElrodSelf DevelopmentBuy on AmazonGreat book about how the first hour of your day sets the pace for the rest of your day
The New Confessions of an Economic Hit ManJohn PerkinsEconomicsBuy on AmazonInteresting stories of the US manipulating the world through business and economics
The Obstacle Is the Way: The Timeless Art of Turning Trials into TriumphRyan HolidaySelf DevelopmentBuy on AmazonGreat book that reminds you to follow the path of most resistance to breakthrough your roadblocks
The Prize: The Epic Quest for Oil, Money & PowerDaniel YerginHistoryBuy on AmazonGreat book on the history and war over oil
The Sales Acceleration Formula: Using Data, Technology, and Inbound Selling to Go from $0 to $100 MillionMark RobergeSalesBuy on AmazonThe best outbound sales book
The SecretRhonda ByrneSelf DevelopmentBuy on AmazonA fluffy book on the law of attraction that I think preys on stupid people
The Snowball: Warren Buffett and the Business of LifeAlice SchroederBiographyBuy on AmazonExtremely long and detailed biography of investor billionaire Warren Buffett
The Space BaronsChristian DavenportBusinessBuy on AmazonStory of 4 Billionaires who launched space businesses
The Subtle Art of Not Giving a F*ck: A Counterintuitive Approach to Living a Good LifeMark MansonSelf DevelopmentBuy on AmazonGood self development book although a bit one sided and I don't really agree with it completely.
The Turnaround Artist: The Life and Career of Mitt RomneyCharles River EditorsBiographyBuy on AmazonShort biography of the business life of Mitt Romney and how he lead Bain Capital to become one of the largest PE firms
The Ultimate Sales MachineChet HolmesSalesBuy on AmazonOne of the best sales books of all time.
The Virgin Way: Everything I Know about LeadershipRichard BransonBiographyBuy on AmazonStories from billionaire Richard Branson
Tiger WoodsJeff Benedict and Armen KeteyianBiography
Buy on AmazonDetailed story of the rise and fall of Tiger Woods
Titan: The Life of John D. Rockefeller, Sr.Ron ChernowBiographyBuy on AmazonLONG story of one of the most successful businessmen of all time
Tools of Titans: The Tactics, Routines, and Habits of Billionaires, Icons, and World-Class PerformersTimothy FerrissSelf DevelopmentBuy on AmazonEasy to read interviews with highly successful people
Total Recall: My Unbelievably True Life StoryArnold SchwarzeneggerBiographyBuy on AmazonOne of my favorite people and favorite books. A must read
Traction: Get a Grip on Your BusinessGino WickmanBusinessBuy on AmazonOne of the best business books I've read on running and managing a business. Must read on paperback.
Tribe of Mentors: Short Life Advice from the Best in the WorldTimothy FerrissSelf DevelopmentBuy on AmazonEasy to read interviews with highly successful people
Tribes: We Need You to Lead UsSeth GodinBusinessBuy on AmazonBook on building tribes
Trust Me, I'm Lying: Confessions of a Media ManipulatorRyan HolidayPublic RelationsBuy on AmazonBest Public Relations book that I've ever read
Unlimited PowerTony RobbinsSelf DevelopmentBuy on AmazonClassic Tony self development book. Must read.
Unshakeable: Your Financial Freedom PlaybookTony RobbinsFinanceBuy on AmazonCondensed version of his "Money" book
Walt Disney: The Triumph of the American ImaginationNeal GablerBiographyBuy on AmazonBiography of Walt Disney
Way of the Wolf: Straight Line Selling: Master the Art of Persuasion, Influence, and SuccessJordan BelfortBiographyBuy on AmazonCrazy story of the guy behind the movie the Wolf of Wall Street
What HappenedHillary Rodham ClintonBiographyBuy on AmazonWhile I like Hilary, this is kind of a bitchy book full of excuses of how she lost the election
When the Game Is Over, It All Goes Back in the BoxJohn OrtbergLifeBuy on AmazonReminds you that business and life is just a short game and then you die so prioritize what is important. A bit too religious based for me.
White Trash: The 400-Year Untold History of Class in AmericaNancy IsenbergHistoryBuy on AmazonInteresting insight to how the US was started by unclassy cons from EU and how that plays into our attitude today.
WinningJack WelchManagementBuy on AmazonClassic book by former GE CEO
Zero to One: Notes on Startups, or How to Build the FuturePeter ThielBusinessBuy on AmazonGreat startup strategies